BMADINC. (B-TCHES MAD INC.) — PRIVACY POLICY
Last updated: June 2026
OVERVIEW
This Privacy Policy explains how BMADINC ("we", "us", "our") collects, uses, stores, and protects your personal information when you visit our website, make a purchase, or interact with us in any way. By using our site you agree to the practices described in this policy.
We keep this simple because it should be simple. We collect what we need to run the brand and fulfill your orders. We do not sell your data. We do not share it with anyone who does not need it to get your order to you.
1. WHO WE ARE
BMADINC is a women's streetwear brand based in Bangkok, Thailand. For any privacy-related questions you can reach us directly at hello@bmadinc.com.
2. WHAT INFORMATION WE COLLECT
Information you give us directly
When you place an order we collect your name, email address, shipping address, phone number, and payment information. Payment details are processed securely through Shopify Payments or our third-party payment processor and are never stored on our servers in full.
When you sign up to our email list we collect your email address only.
When you contact us through our contact form or by email we collect your name, email address, and the content of your message.
Information collected automatically
When you visit our website we automatically collect certain information about your device and browsing behavior including your IP address, browser type, pages visited, time spent on pages, referring URLs, and general geographic location. This is collected via cookies and similar tracking technologies.
Information from third parties
If you interact with us on social media platforms such as Instagram or TikTok, those platforms may share certain information with us in accordance with their own privacy policies. We do not control what those platforms collect.
3. HOW WE USE YOUR INFORMATION
We use your personal information only for the following purposes:
To process and fulfill your orders including sending order confirmations, shipping notifications, and delivery updates.
To communicate with you about your order if there is an issue or question that needs resolving.
To send you marketing emails if you have opted in to our email list. You can unsubscribe at any time using the link at the bottom of any email we send.
To improve our website and understand how our customers interact with it using anonymized analytics data.
To comply with legal obligations where required under Thai law or any other applicable jurisdiction.
We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects.
4. HOW WE SHARE YOUR INFORMATION
We do not sell your personal data to any third party under any circumstances.
We share your information only with the following categories of service providers, and only to the extent necessary for them to perform their function:
Shopify — our ecommerce platform, which processes orders and stores customer data on our behalf. Shopify's privacy policy is available at shopify.com/legal/privacy.
Payment processors — such as Shopify Payments, Stripe, or similar providers, who handle payment transactions securely.
Shipping and courier partners — such as Kerry Express, Flash Express, or J&T, DHL who receive your name and delivery address solely for the purpose of delivering your order.
Email marketing platforms — such as Spacemail or Shopify Email, who store your email address if you have opted in to our mailing list.
Analytics providers — such as Google Analytics, who receive anonymized data about how visitors use our website.
All third-party providers are contractually required to handle your data securely and in accordance with applicable privacy laws. They are not permitted to use your data for their own marketing purposes.
5. COOKIES
Our website uses cookies — small text files stored on your device — to make the site function correctly, remember your preferences, and analyze traffic patterns.
The cookies we use fall into the following categories:
Essential cookies — required for the site to function. These cannot be disabled.
Analytics cookies — help us understand how visitors use the site. These are anonymized and do not identify you personally.
Marketing cookies — used to deliver relevant content and track the effectiveness of our campaigns. These are only active if you have consented.
You can control cookie preferences through your browser settings at any time. Disabling certain cookies may affect the functionality of the site.
6. DATA RETENTION
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy. Order information is retained for a minimum of five years for accounting and legal compliance purposes. Email marketing data is retained until you unsubscribe or request deletion. Contact form submissions are retained for up to twelve months.
7. YOUR RIGHTS
Depending on your location you may have the following rights regarding your personal data:
The right to access the personal data we hold about you.
The right to request correction of inaccurate or incomplete data.
The right to request deletion of your personal data, subject to our legal obligations to retain certain information.
The right to withdraw consent for marketing communications at any time by unsubscribing from our emails.
The right to lodge a complaint with a relevant data protection authority in your jurisdiction.
To exercise any of these rights please contact us at hello@bmadinc.com with the subject line: PRIVACY REQUEST. We will respond within 30 days.
8. DATA SECURITY
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or alteration. Our website is SSL encrypted. Payment information is handled by PCI-DSS compliant processors and is never stored in full on our systems.
No method of transmission over the internet is completely secure. While we do everything reasonable to protect your data we cannot guarantee absolute security.
9. CHILDREN'S PRIVACY
Our website and products are intended for adults aged 18 and over. We do not knowingly collect personal information from anyone under the age of 18. If you believe we have inadvertently collected information from a minor please contact us immediately at hello@bmadinc.com and we will delete it promptly.
10. INTERNATIONAL DATA TRANSFERS
BMADINC is based in Bangkok, Thailand. If you are accessing our site from outside Thailand your personal data may be transferred to and processed in Thailand or in the country where our third-party service providers operate. By using our site you consent to this transfer. We ensure that any such transfers are handled with appropriate safeguards in accordance with applicable law.
11. THIRD PARTY LINKS
Our website may contain links to third-party websites including our social media profiles. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before providing any personal information.
12. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do we will update the date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.
13. CONTACT
For any questions, concerns, or requests related to this Privacy Policy please contact us at:
BMADINC hello@bmadinc.com
We handle every message personally and will respond within 2 business days.
